Digital Marketing Manager

  • 3-5+ years B2B digital marketing experience and SaaS marketing experience on the US and other international markets – MUST.
  • Able to work well with cross functional teams to ensure we are working on the same campaign goal and project manage the execution schedules.
  • Highly organized with excellent communication skills, both written and verbal.
  • Experience using systems such as Salesforce and Acton (or other marketing automation tool) is a must.
  • Demonstrated success with demand generation tactics such as: email, webinars, database enrichment and segmentation, and third-party content syndication programs.
  • Experience with planning and execution of digital campaigns including paid search, paid and organic social media, and display media.
  • Plan, develop and execute digital advertising campaigns from initial concept to final execution.
  • Increase traffic and revenue growth through the online advertising channel.
  • Compile and analyze performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.
  • Collaborate with internal product marketing managers, graphic designers, copy writers and program managers to drive messaging strategy and execution.
  • Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.

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